Comments on: Reading :: Branding Faith

By: Carol

Carol — Sun, 08 Mar 2009 06:08:03 +0000

I think the problem is not with Jesus becoming “one more product” as if he’s just another thing competing with a variety of other products. He IS competing with a variety of other products. Jesus says, effectively, “its me, or all the consumer stuff – take your pick.”

The task is to communicate about jesus without sounding like all those other things are his EQUAL. He is over all those products, but if people don’t hear about him, or don’t hear how much better he is, that’s the problem!

By: Clayton Fopp

Clayton Fopp — Sun, 08 Mar 2009 03:57:48 +0000

Thanks Simon,
As they say, “what is assumed in one generation is lost in the next.”

PS Looking forward to hearing you preach this week, on Simon Says Sunday!

By: Simon Jackson

Simon Jackson — Thu, 05 Mar 2009 12:49:45 +0000

I haven’t read the book (probably never will) but it seems like we all, that is Christians need to understand ‘what the Gospel is’ some more and then perhaps that will help us work out how best to speak the Truth in our culture. We are so busy studying culture without studying the Gospel. The depths of the Gospel cannot be plumbed. The Gospel critiques culture at every level.

Perhaps the culture has lost interest because the [evangelical] church has assumed the Gospel? Never assume the Gospel! ‘The main thing is that the main thing remain the main thing’ – Martin Marty. Jesus is no product. The Truth is not an idea, He is a person.

By: Jacob Riley

Jacob Riley — Tue, 03 Mar 2009 11:28:34 +0000

Thanks very much for your thoughts on the book.

Are you going to review Cooke’s latest book – “The Last TV Evangelist”? I haven’t seen it yet so I’ll be waiting for your perspective.

By: Cameron Munro

Cameron Munro — Tue, 03 Mar 2009 05:53:15 +0000

How do you stop Jesus becoming just one more product in the consumer milieu?